when you google somebody, sometimes it's their reputation on one of these sites that calm first, but doesn't everybody take the re-- comes up first, but doesn't everybody take the reviews with a little grain of salt? >> reporter: you never know. they tend to be all over the board and you never know who is writing them. it could be the business owner themself or a competitor, but clearly this reputation business is super important these days. dietz says that he may have lost nearly a million dollars just because of this one review. >> all right, bruce leshan, food for thought. thank you. >>> well, a rough start to the holiday season for thousands of workers at citigroup. they apparently won't be working there much longer. the company announced today it's cutting 11,000 jobs worldwide, about 4% of the staff. the bank's new ceo made the announcement as the company tries to recover from that financial crisis. >>> and is it the picture the world just can't stop talking about and yesterday morning's new york post front page showing a man hanging ontie subway ledge moments before being -- o